With our profound insight into the local market and our expansive distribution capabilities, we have become a trusted partner for reputable brands seeking market success. To provide comprehensive solutions, Blue Chip Group has incorporated an Entertainment & Media business line, offering a one-stop solution for brand partners. Our services encompass traditional media such as airport advertising, print media, out-of-home, road shows and further digital marketing campaigns with our booming capabilities.
Our distinguished team is led by a seasoned airport advertising expert with over 15 years of experience, specializes in luxury fashion, beauty, and watches. Since 2014, we have rapidly expanded our presence across Asia and beyond, including Australia, Cambodia, China, Hawaii, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Vietnam, USA and Europe.
Founded by an airport advertising expert with over fifteen years ofexperience in media and marketing, we are pleased to host a team of professionals with reputable networks and esteemed experience with both media owners and global leading luxury fashion, perfume, and cosmetic brands. With our media-focused approach, we use compelling tactics to engage target audiences across platforms, elevate brand visibility, and ensure that our clients’ personality and message leave a lasting impact.
As we work with industry leaders to create enticing advertising solutions, you will witness the optimal combination of innovation and teamwork. Our strategic partnerships fuel remarkable brand recognition and sales growth for industry-leading brands. From Amore Pacific and HACCI to Sulwhasoo and EviDens de Beaute, our collaborations empower these visionary companies to unlock their full potential. We take great pride in working with brands such as Innisfree, Pernod Ricard, and CJ E&M, driving their success in the competitive travel retail market. Embark on a journey towards remarkable success alongside us.
At Blue Chip Group, our expertise extends beyond travel retail media, encompassing global out-of-home marketing with unmatched capabilities. From coordinating impactful digital campaigns to executing successful event promotions, our comprehensive range of marketing initiatives ensures maximum brand exposure and engagement. With our proven track record of driving success for many reputable brands, we are confident in our ability to deliver exceptional results and elevate brand visibility on a global scale.
ENTERTAINMENT & MEDIA
At the heart of our approach is emphasis on client collaboration during the planning stage of each campaign. By closely aligning with our clients, we get insights into their goals and target audience, enabling us to develop customized marketing strategies. Round-the-clock support empowers our clients to actively participate in the planning process, ensuring that their objectives are integrated into every aspect of the campaign strategy. Our team-based planning process guarantees accurately represent their brand, producing outstanding results.
We manage every small detail to uphold the utmost quality and maintain brand integrity. Beyond the campaign execution, we generate detailed monthly reports, presenting clients with actionable insights. Furthermore, we establish benchmarks and provide thorough competitor reports, enabling complete market analysis. Our responsive team is prepared to address client queries and concerns promptly for successful campaign. Our proactive approach ensures that our clients stay ahead of the competition in market dynamics and achieve their marketing objectives effectively.
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